Communication between people is of many ways from which two modes are used for ages. SMS and MMS. MMS or multimedia messaging service is a communication technology used to send and receive multimedia messages such as pictures, videos, audio files, and gifs. MMS is an extension to the SMS or short messaging service used by many people, especially for marketing purposes.
Through MMS messages one can send pictures to another person which is quite attractive and fun to text. The character length of MMS messaging is up to 1600 characters. There are some differences between SMS and MMS. For promoting business or marketing purposes using bulk MMS campaigns is very helpful. People tend to be attracted to images or picture-format messages. If MMS messaging is made used at this point there is a chance of an increase in sales of a business.
Points to remember
Let it be a small or large business or online business or in-store business. There are some rules to be followed for the best user experience.
- Always use JPEG format for business as most mobile devices support this format and it would be easier for every user to open and view the message.
- Make sure the file size of the image does not exceed 420kb and the layout should be vertical.
- The height and weight of images should be 327 pixels and 400 pixels and the resolution should be 72 pixels.
- Always use GIF format for animated images and the format file size should be 600kb.
To make sure there are no errors or disturbances during sending of MMS messages, the above-mentioned rules should be followed.
MMS messaging is mostly used for brand-led messaging, sending product promotions, QR codes, tickets and many more ways. As mentioned earlier people are attracted to picture messages and it has also been proven that it boosts customer engagement. Let me show this with an example. BMW drove home 758% ROI by using MMS marketing. BMW wanted to sell more winter tyres using the MMS campaign and using images of snow tyres helped build a clear visual in customers’ minds.
From this example, we can see that MMS helps in increasing sales and also this gets remembered by everyone. MMS is used in sales, marketing and customer service.When sending branded messages, MMS can send messages with the brand logo included in it and this helps the customers recognize the brand and also promote the brand. If we notice some messages have expiry dates also. When people open messages after a few days of delivery of the message, the message shows it was expired. In this case, MMS can be used where an expiry date can be added to the message.
For example, Use this QR code to grab a special gift for this weekend only. This message will expire on August 12th, Monday.
With the MMS message service, one can send web links and URLs.As it is a multimedia messaging service a message with any URL can be sent and can be opened by just clicking on the link. If messages are sent including links in the message only it will be easier for the recipient to view the message.
For example, A message with a picture of a skincare product is sent including the message “click on the link below to view the latest product of our brand and get to know more.”
How does MMS create memorable messages?
MMS helps mostly in businesses, and marketing purposes as MMS is a marketing tool to build up customers, sales and promotions. Let us look into how businesses can make use of MMS by creating memorable messages for customers.
-
Customer support:
Technology is updating and is being used in day-to-day life. In the same way, MMS messaging is also updated daily. For any company customer service is essential which helps to get loyal customers and good communication with customers. When customers have problems regarding any tech services or products, they can send messages with the picture included which makes it easier for the company to solve them easily. Here MMS plays an important role.
-
Product registration:
For any product to be registered, customers have to contact the brand or go to the store, which is quite a long process and is boring for the customers. To avoid this MMS comes in the process to make a better way to the customers. Through MMS, customers can register the product with a bar code or the salesperson can register for any warranty programmes for the customer with one click only.
For example, Hi Ryan, We hope you are having a great time with the product you purchased earlier. To make it easy for you please provide the bar code of the product to register for the warranty program. We will register for you to make it easier.
-
Personal communication:
Today customer satisfaction is more important for any business as this leads to the growth of the business. For small businesses, this is of great help to build up their business to greater heights. Sending personal messaging notes to the customers makes them feel special and tend to buy more products. Using MMS, businesses can send thank you messages with gifs or pictures to the customers after their purchase. This boosts customer retention and also fosters interaction between the brand and the customer.
For example, A gif can be sent with a thank you message and this makes the customer laugh and feel happy for sending such a gift. It also feels special and will remember the brand forever.
The bottom line
MMS can not only be used for marketing purposes but also can be used personally to interact with friends and family. As multimedia entertainment has more effect on people and it is fun to text with gifs. Audio and video files where all this can happen with just one click only. This not only helps to communicate but also creates memories between people. MMS is something that one doesn’t want to leave out of the mobile engagement technique and is considered attractive and engaging for the recipient.
