Author: Ethan Bispo

The B2B medical sales landscape is becoming more and more competitive. In order to be successful, sales executives must be able to effectively navigate the challenges of selling to clinics, hospitals, and other health care providers (HCPs). Using a BC Doctor Directory can help you face these challenges. What Are the Challenges? Selling to a Team One of the biggest challenges facing B2B medical sales executives is the sheer number of stakeholders involved in the decision-making process. When selling to HCPs, it’s important to remember that you’re not just selling to one person—you’re selling to a team. This team may…