Author: faisalabidi

Mobile-focused digital advertising has become the industry leader as regulating bodies all over the world gradually blow away the worries sparked by the pandemic on a worldwide scale. This sudden rise in popularity was expected, of course. Despite multiple predictions, the ramifications and gravity of ad fraud, which is also increasing due to digital marketing, have always been ignored. This has made it a threat to every ad campaign. Ad fraud, fake news, misinformation, and data privacy legislation are some of the many direct attacks that cybercriminals are making against victims. Zenith recently made a forecast that global digital advertising…