r oAlthough the major goal of link building should be to increase search exposure, there are other advantages to link development as well according to SEO Company Malaysia. Because Google’s search algorithm puts such a high priority on the accumulation of backlinks, link builders may overlook the significance of a link beyond search. Yes, high-quality backlinks may assist propel your site to the top of a competitive SERP.
However, it is not the sole function of a connection.
Even while the bulk of my company’s customers are mainly interested in search traffic, link building may undoubtedly be employed for other objectives. Here are a handful that come to mind:
Branding Through Referral Traffic
Building Authority Relationships Promotion
In today’s SEO landscape, I understand why some people are hesitant to pursue links for SEO. Despite the fact that links are undoubtedly a significant ranking indication, Google sometimes engages in a large-scale FUD operation. They’re now in the midst of one of them every now and again. They do this to keep spammers and black hat SEOs at bay.
“Seek connections you would desire even if Google didn’t reward them,” my mentor Eric Ward once advised. This is something I’ve been saying for a long time. It will not only lead to links that Google is likely to appreciate, but it will also bring additional marketing advantages.
Traffic from Referrals
Search engines drive around 47% of web traffic, according to Conductor. Search engines account for the majority of directed traffic among all sources. However, this implies that the vast bulk of traffic is unrelated to search engine results. Non-social referral visits account for 15% of internet traffic, according to the same Conductor research. Even with a sample size of 310 million visits from Conductor, that translates to 4.7 million referral clicks.
This is my way of emphasising that links don’t only drive traffic from search engines. A well-placed link on an authoritative site may send a flood of referral traffic your way.
Never undervalue the importance of a good click. Always prioritise the pursuit of search traffic above the pursuit of referral traffic. Consider referral traffic to be the attractive bow on the gift.
Branding
Consider the following. The University of Arkansas recently performed an experiment in which individuals were exposed to two alternative mixes of the same piece of music, one in its original form and the other modified such that a portion of it repeated. The participants like the later version significantly more. The researchers linked this to the simple exposure effect, which occurs when individuals come to appreciate items and ideas just because they are acquainted with them.
Links are visible to the general public, or should be. Wait for your penalty if you’re creating linkages that aren’t apparent to the naked eye.
Link building may be utilised for branding since links are visible to people as well as search engines (SEO).
Marketing 101 is all about branding. Consumers and readers trust established brands, even if those businesses have done things that would normally result in a bad reputation.
It is now more vital than ever in the realm of to be aware of anchor text variety. Google dislikes sites that repeatedly employ the same keyword-rich anchor text.
Branded anchors, like keyword and white noise anchors, should be included in your link profile.
This is a positive development. Having your brand name “forced” to be used as an anchor is a simple technique of getting your name out there. Even if a person does not click the first time they see your name, the more times they see it, the more likely they are to click. And once they click, they are sent to your site, which is your most powerful branding tool.
Your website is the best expression of your brand, and link building is a beneficial approach to attract people to look at your brand in all of its magnificence.
Authority
So your name is now public. As I previously said, established brand names may flourish even if they have a bad image. Denny’s had a fantastic 2013. Now consider what their consumers think of them.
Having said that, wouldn’t it be great if your brand was known as an expert in your industry?
I’m not talking about numerical authority, such as domain authority; most customers have no idea what domain authority is. I’m referring to being known as a “know-it-all.” Sure, everyone despised the “know-it-all” in elementary and secondary school, but it’s 2014, and nerds are popular today.
Obtaining links from authority sites is an excellent strategy to gain authority. Not only is the link seen as a vote of confidence by search engines, but it is also regarded as a vote of confidence by users.
Relationship Development
You’re doing it incorrectly if you’re establishing connections without also developing relationships.
I cannot overstate how much simpler link development is when you have friends inside your area to depend on.
Assume your major online technique for increasing awareness is to use social media. Building a respectable social media following is one of the most difficult aspects of going that path. When I say authentic, I’m referring about obtaining followers without using biographies like this:
Did you ever consider gaining fans outside of the confines of social media? It happens to me all the time. Every time I receive a link, I gain a few followers, and the majority of the time the followers are folks I’ve never interacted to on social media.
Building relationships leads to exposure, no matter where you want to be noticed.
Our link building strategies have often resulted in new partnerships for customers, which have offered advantages beyond SEO. Consider options for collaboration or advertising. Those partnerships would not exist without our link building services.
Promotion
So you have excellent stuff. What happens next? Even if your infographic is fantastic, people will not discover it until they are directed to it.
“What about social media?” you may ask. Isn’t it more convenient to publish it on our social media channels?”
I will never advocate for not being present on social media. Even while social signals are not included into Google’s algorithm, they have an indirect impact on results.
Even if social media is an excellent way of advertising, you need also establish links as part of your promotional activities.
Without repeated sharing, social media shares tend to get buried quite soon. A connection may apparently remain indefinitely. Example:
This is a screenshot of the Space Jam links page from 1996. Yes, the website is still operational.
You’ll note that the first link has been selected. It indicates the following:
It is the official website of the National Basketball Association, not a cached copy from 1996. That year, there was no such thing as the Wizards.
Having a link on a selected list of resources may send traffic for years.
Simply send a news release to a press release site if you have a significant product launch or change in policy/personnel to announce to the public. You will get links not just from the press release sites, but also from any other sites that take up the news release.
Press release links may not have a lot of SEO value, but we’re not talking about SEO here. Press release distribution has been and continues to be a successful strategy of marketing.
Conclusion
To summarise, linkages have advantages other than increased search exposure. Links can be:
Increase referral traffic
Assist in the development of your brand Assist in the establishment of authority
Create connections that will be useful in the future.
Promote anything you wish to promote.
Of course, I believe that increasing search visibility should be the primary goal of any campaign. I’m only suggesting that you keep these five points in mind as well.
Read more at Inside Posting.
