Half of the 2022 has past, we need to rethink about the Social Media Marketing strategy for 2022. What we need to do, where we should focus and how to overcome all the challenges, they pose to us and chose the right social media marketing service in Pakistan.
What will happen to Facebook and what new features will it surprise us with? Will TikTok finally manage to completely unseat Instagram? Will a new social network be born? Which direction will Twitter take? What will happen to the legislation in this whole world of social media? We know, doubts are abundant and we want, after reading this article, to be able to set the course for our social media strategies for this new year.
To try to lighten the uncertainty a bit, here are some tips and trends in social media marketing networks that will surely help you in this 2022 and, in this way, optimize the profiles of your social networks to succeed with them also during this 2022:
- Consolidate a proper community with the help of content creators:
Communities are at the core of a successful social strategy, and content creators have built networks where their visibility and influence are truly powerful. Hence the resounding relevance that they will have this year.
An intelligent relationship between brand, product and content creator will allow for a better connection with new audiences, building trust and acquiring cultural capital, without forgetting the production of higher quality content, innovation and differential factors, which are very necessary today to stand out from the crowd. the heap
- TikTok could become the most important social media marketing network:
If you still don’t have an account on this platform, what are you waiting for? The numbers don’t lie and everything indicates that 2022 could dangerously surpass its most important rival: Instagram, the social network that for many is already becoming a bit obsolete and, in fact, they qualify as harmful due to the construction of false portraits of the reality that has generated so many problems for the brand.
In September 2021, TikTok surpassed one billion users, becoming the seventh most popular social network in the world. Excluding messaging platforms, TikTok is the fourth most popular social network after Instagram and, according to the Hootsuite report, its sustained growth outlines it with a growth of 173%, while Instagram Reels have only seen growth. of 22%, suffering a considerable drop of 33% in their Stories. Furthermore, Google Search Trends points to TikTok as the king of short-form video content.
Although it is true that before there were not many options for marketers, today with the arrival of TikTok for Business, a whole new era of digital marketing has opened that we still cannot measure.
- Be more creative
There is more and more competition in all areas and senses, that is why it will be key in social media in 2022 that your marketing team, your campaigns, efforts, concepts and content are innovative, different, disruptive and full of creativity.
The report reflects that, although Facebook (62%) and Instagram (49%) were rated as the most effective platforms to achieve results, the biggest jumps in the effectiveness perceived by professionals occurred in TikTok, Pinterest and Snapchat : the first it went from 3% (2020) to 24% in 2021, equivalent to an increase of 700%.
- Spend more but on smaller networks
According to recent research data, people are more receptive to advertising on smaller channels. A Kantar study revealed that user’s rate TikTok ads as more inspiring and fun when compared to ads they find on platforms like Instagram, Facebook, or Twitter.
- Quantify the ROI of your actions on social networks
Marketers have noted that old models of directly attributing engagement to sales only account for a fraction of the true value of social media. According to data from Hootsuite, the companies that are most confident in the ROI of social networks have three characteristics that separate them from other brands:
- They integrate social media with the rest of their marketing efforts.
- They strongly agree that social listening has increased the value of their organization.
- They have unified organic and paid social media strategies.
- Social Media is the new place to shop
This 2022 you have to leverage social commerce, yes or yes. According to eMarketer data, 81% of shoppers were already using social media to discover new brands and research products before the pandemic. Many companies have found that letting these users make a purchase in the same app makes a lot of sense and has helped them tremendously in increasing their sales (37%).
Today the vast majority of social networks already have shopping solutions for brands and their functions and advantages are in the process of being developed, improved and added new tools that will improve and make the acquisition and purchase of products easier.
Younger users (ages 16-24) each day search for more about their favourite brands on social media (53.2%) than on search engines (51.3%), and nearly 39% have made a purchase through social media.
- Customer service and community management
The demand for a much more punctual, dedicated and efficient service was one of the great problems of many e-commerce and websites. In social media, having adequate customer service is almost as important as the content you publish, since exposing yourself to providing poor service or experience could completely damage your reputation on social networks. Therefore, more than ever, having a community management team that gives continuous attention to doubts, problems and concerns will be one of the factors that your brand must also take care of in 2022 on its social networks.
- Bye Bye long videos
If you are one of those who like to post long videos on your social networks because you have to explain too much content of your brand, you are condemning your product to failure in 2022. If your brand and products cannot be explained in an attractive and convincing way in less than 30 seconds, you should be starting to rethink your product and find ways to simplify it and make it much more attainable.
Even YouTube has launched the possibility of uploading short videos that is standing out among brands and content creators.
So, now you know, if your goal is to reach new audiences and capture the attention of your followers, you should use short videos and not only organic content, of course, we are talking about your marketing campaigns.
