Shell schemes are the basis of many exhibition stands and trade shows. They are made up of the use of horizontal and vertical steel poles that form an empty structure to which you can put graphic shell scheme designs or panels for promoting your company.
While shell schemes are regarded as simple exhibition displays, you can alter them to seem attractive, creating the perfect advertisement space to raise awareness for your company and its products at major events.
This blog we’ll examine five ways you can create your shell scheme display stand look stunning.
1. Make A Plan In Advance
Before you start planning your scheme of operations it is essential to be able to envision a strategy of what you would like to accomplish. Set your goals in mind and goals. They are also known in the form of KPIs (Key Performance Indicators).
This could include lead generation, product marketing data for customers as well as brand awareness as well as social media followers or likes. Follows, or perhaps market research.
KPIs allow you to gauge the effectiveness of your stand at an event and provide you with vital details on what was successful for your company and what you could do differently next time.
When you’re considering designing your shell scheme, making a marketing plan created in advance can help you make your own creative decisions.
For instance, if marketing your product is your primary KPI You could decide to utilise high-definition, large-scale product images in your shell scheme graphics showing the most important product information in large-scale to catch the attention of prospective customers.
If getting new followers to your social media profiles is essential to your company it is important to make sure that your shell design graphics have be print along with the handles of your social media accounts to make sure that people can find you there.
2. Put Money Into Your Artwork
The next step to make an exhibition that looks attractive is to take into consideration the design. Graphics for the 2m x 4m Shell Scheme Graphics can be available typically in 1m panels of the form of Foamex and rollable PVC
When they are install these panels will be separate with poles of steel that make up the space for the shell scheme.
Because of the above, seamless background appearance is not possible with panels of shells. In this regard if you were to utilise a single image that is spread across multiple panel shells, you must think of each panel as a distinct layout and plan your work according to that.
Consider borders and banners in addition to vibrant colours and branding. Limit the wording and concentrate on the images or logos.
Our entire shell scheme graphics are produce on-site at the UK manufacturing facility, and are subject to rigorous testing to ensure the best quality printing finish for your items.
In lieu of different shell panels you might also think about Fabric Displays as well as Pop-Up Stands.
Although both types of display designs are independent which means they require floor space within the walls of your shell scheme they provide seamless backgrounds that typical shell scheme designs are not able to.
Easy to set up, light weight move and storage, both of these display stand options are great alternatives or enhancements to graphics on shell schemes.
Pop Up Stands as well as Fabric Displays are use extensively for space-only as well as shell scheme display stands since they are high-impact displays that can be utilise in any setting. Shell scheme panels are limit in use since they can only be on walls or other surfaces that are hard.
3. Explore Outside The Box
In its nature, the design of shell schemes is box-like. But that doesn’t mean you need to restrict yourself within these parameters.
If you’re in a corner location and you’re not sure of an U-shaped shell scheme for your graphics, why not go for an L-shaped design with two sides of your scheme unlocked to create an open space?
It is possible to add furniture such as podiums, counters as well as tables and chairs or even include additional branding using Roller Banners and pop Up Stands to give a warm, inviting feel and let people move around the stand more easily and without hassle.
4. Consider Illumination
Lighting is among the main factors that determine an exhibition stand that is a shell. of the time, the overhead light use in trade show halls is extremely powerful, however it’s spread in a uniform manner, and will not help to differ your booth from the others.
Sometimes, lighting doesn’t penetrate properly into the shell, which means that smaller spaces in bigger exhibition halls may look dull or dark.
The addition of backlit displays to your design scheme is a fantastic option to help your company stand out from other businesses. Effective use of the exhibition stand lighting can help make your space appear and feel larger than it actually is.
The easiest method of illuminating an entire shell design is by using spotlights. Easy to install on the steel frameworks of your scheme, spotlights can emphasise the brightness of the graphic panels you have printed and make the colours of your brand stand out.
Our spotlights can be adjust so that you can select which areas you’d like to focus the spotlight, for instance, your contact information or company logo, or on accounts on social networks.
Another option for 3m x 2m Shell Scheme Graphics is to set up a freestanding display. They can provide an all-encompassing backdrop and provide a premium appearance as well as feel for your company.
They can also be useful when use as part of a bigger display, since you can opt for backlit fabrics that are from within with LED lighting.
These displays with lights give a stunning look to create a professional, cost-effective look that will help you be notice in a crowd of competitors.
5. Add Accessories
Accessories are the final touch to your overall design. This is the way you can provide your customers with more value by using traditional media like brochures, postcards, or leaflets using modern technology like iPads or tablets, to provide the possibility of interactive elements.
Engaging with visitors at your booth can increase the amount of time they are there, which will help in advancing them through the sales funnel to achieve greater results.
Audiovisual equipment is frequently see on display stands. If your room isn’t big enough and you don’t have enough space for items that can be freestanding, such as tablet terminals, the wall screen is the best alternative.
Utilise a professional presentation slideshow and/or demonstration videos to showcase your company or product by engaging your customers through an attractive display built around the look that you have chosen for your exhibit stand.
Other things you could consider for your exhibition stand are safety and health things, such as garbage bins, dispensers for hand sanitiser or disinfection stands , where wipes or sprays are readily available.
As we deal with this Coronavirus pandemic, these social distancing’ issues are going to be crucial for trade shows and other events. People who are aware that you are taking your safety and health seriously are more likely to think positively about your company and eventually become your customers.
What Size Of A Room Do I Require?
The dimensions of the shell schemes can differ based on the event organiser, as well as the venue. It is important to review the exhibitor’s pack supplied by the organiser to determine the sizes prior to purchasing your graphics.
We’ll provide the graphic in the dimensions specifie in your package. The dimensions of the panels depend on whether you want an unidirectional finish (where the image is on top of Aluminium poles) or the standard finish.
(where graphic elements are proportion according to the size of the panels, and then place between the poles). We’re happy to review this for give you advice on the most appropriate size, we’ll assist you.
