In our post COVID times, people are finally out of their homes but have already gotten used to online shopping. During the pandemic, there was a growing nostalgia for brick and mortar stores, but habits that formed during that time are hard to break. Which can both be satisfied with the help of the BOPIS solution.
Many buyers are of the opinion that in-store pickup for online orders is a necessity rather than a convenience. In order to stay competitive, it is important to enhance the retail experience by meeting those new consumer expectations.
Temporary Problems Lead to Permanent Changes
Old habits die hard but new habits die harder still. Over 70% of North American shoppers expect some “temporary” changes to the last mile delivery of goods to become permanent. Having gotten used to curbside pickup, most of them will give preference to stores that offer retail pickup lockers for their easier access.
And if we examine the benefits of having retail lockers as part of a store’s service, it becomes an absolute no-brainer. If anything, it is a mystery as to how they weren’t implemented absolutely everywhere a long time ago.
The Many Benefits of the Parcel Locker
The BOPIS Solution Brings Convenience and Speed to the Transaction
What the majority of people find attractive is just how fast the pickup becomes when retail pickup lockers are part of the setup. Instead of navigating a crowded store, looking for an available clerk or standing in line, the buyer does one simple thing. They just walk up to the locker where the purchase is already waiting for them, ready to be picked up and they pick it up.
Oh, and this can be done outside of operating hours if the retail lockers are accessible from the street. Can any store offer 24 hour access without this solution and not go out of business in a week? Not likely.
Seamless Sophisticated Simplicity
In addition to being perfectly accessible as we just described, the parcel locker can be operated by anyone with astounding ease. The access can be granted using the same app where the purchase was placed. The door opens with the click of a button and the happy customer walks away with the new goodies!
A complex electronic protocol ensures a perfect chain of custody, granting access to the buyer only, and more. The BOPIS solution basically goes to great sophisticated lengths to ensure the end user is presented with a blissfully simple experience. And succeeds with gusto.
Safety and Peace of Mind
Among the reasons for which so many buyers prefer to use retail pickup lockers is because it is more immediate but also safer and less expensive than home delivery. We all hear stories about front porch bandits who snatch people’s online purchases in broad daylight.
But good luck stealing something from a parcel locker. They are built almost as solid as a safe.
At the end of the day, retail lockers are better than in-store shopping and online shopping, because they manage to combine both worlds.
And there’s a ton of benefits for the retailer as well!
If you’d like to learn more about the BOPIS solution, more information can be found in our website.
